New items in the fields of arts including advertising and marketing.

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This Advertising and Marketing Communication guide is designed to help you get started with your library research.

Click on the tabs above to find reference materials, books, journal articles in advertising strategy, copywriting, integrated communication campaigns, international advertising.

Choose a black tab above to find different types of materials:

  Unit Readings - Find out which books are in the Short Loan collection for your class. Download articles and book chapters from E-Reserve.

  Books - Look up key concepts in online or print dictionaries and encyclopedias. Use subject links to find more books in the Library.

  Articles - Search for Journal Articles in recommended UC-subscribed databases and Google Scholar.

  Websites - Selected, recommended websites.

  Referencing - Help with referencing for your assignment.

Need help with your research?

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Content Author: Bee Lim