This dictionary contains 7,000 entries covering all areas of business and management, including marketing, organisational behaviour, business strategy, law, and taxation.
Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts.
Looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.
More than 17,000 ebooks in many disciplines. Read online or download to your device for a short term loan. These books are also listed in the Library catalogue.
A Dictionary of Business and Management (6th ed.) by 
A Dictionary of Marketing (4th ed.) by 
Dictionary of Marketing Communications by 
Encyclopedia of Major Marketing Campaigns by 
New New Media by 
